The Master Social Media Certification program is designed to equip students with the social media marketing skills necessary to begin working as full-time social media experts for virtually any type of business. Once the program is successfully completed by the student they receive a Certified Social Media Professional (CSMP) designation. As a CSMP, students will be recognized by employers as online marketers capable of creating and executing social media strategies, promotional campaigns and content generation plans using the most popular social outlets available.
Our curriculum includes high-quality online video training built by Emmy Award-winning producers in a state-of-the-art television studio. The classes weve designed are taught by trained social media professionals who provide full-service social media management to an extensive list of clients every day. Learning from Social Media Managers is like having a tutor at your side that specializes in what you want to learn. Simply put, our instructors are second to none in the industry.
This is interactive learning at its best. Using real-life case studies provides a level of engagement typically reserved for on-the-job training at large agencies. We bring our client examples into many of our lessons to provide tremendous insight into the power of social media marketing.
Upon successful completion of this program, students will be able to:
Implement the Tactical Wheel, the five steps to social media success
Establish a business presence on Twitter and engage with prospects
Utilize Facebook Ads to generate leads and sales
Post social media content that attracts and retains customers
Optimize a personal LinkedIn profile to grow a professional network
Leverage LinkedIn Groups to build a reputation as an industry authority
Execute an effect blog-based content marketing strategy using key phrases and compelling subject matter
Employ video marketing strategies on YouTube to generate views and brand awareness
Develop a Social Media Business Plan
Create, implement, and maintain a social media marketing campaign
Course Access Time
Students are given 9 months to complete the program. Extensions are available if needed, fees may apply.
Duncan is a sought-after speaker on Social Media Implementation and How to Reach the "Digital Native" Generation. In his prior role as social media manager, he developed and maintained online profiles for dozens of clients in a variety of industries. His expertise is teaching businesses and marketers how to create engaging, personal, people-focused relationships with customers and prospects. A graduate of the University of Texas, Duncan and his wife live in north Dallas, and his involvement in several community and professional organizations keeps him occupied and, for the most part, out of trouble.
Familiarity with basic web browsing and interaction is required. This includes navigating certain sites as needed, playing video content and inputting information for homework assignments and exams.
The intended audience for this program is individuals seeking a social media career or looking to gain the skills needed in todays new marketing paradigm.
All course material available online.
Windows or Mac OS
1.4 GHz processor or higher