: This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).Instructor Description
: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.Certification
This course does not require any additional purchases of supplementary materials.