: Product is one of the four p's of marketing and includes the goods and services being offered as well as the packaging, customer service, brand reputation, and more. Under the umbrella term marketing mix, the four p's of product, place, price, and promotion represent the elements of a strategy that marketers control. This course will focus on the concepts necessary to understand strategic decisions about products, encompassing all the elements that enable a product to serve its owner.Instructor Description
: This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.
Broadband or high-speed internet access is required. Broadband includes DSL, cable, and wireless connections.
Dial-Up internet connections will result in a diminished online experience. Moodle pages may load slowly and viewing large audio and video files may not be possible.
Windows hardware configurations and processors are acceptable
Mac computers MUST have Microsoft Window Operating Systems over Bootcamp (Bootcamp is a free download from Apple''s website)
1 GB RAM minimum recommended
Windows XP, Vista or 7 and Mac OS X 10 or higher with Windows
Google Chrome is highly recommended
Internet Explorer is not recommended as it may not display certain menus and links
Cookies MUST be enabled
Pop-ups MUST be allowed (Pop-up Blocker disabled)
Kindle Reader App is needed for many of our courses (No special equipment needed. This can be downloaded onto your computer.)
Adobe PDF Reader
Media Plug-ins (These may be required depending on your course media.)
Adobe Flash Player (Required for many of our career courses and ALL of our IT courses.)
Adobe Acrobat Reader, Apple Quicktime, Windows Media Player, &/or Real Player
PowerPoint Viewer (Use this if you don''t have PowerPoint)