Business & Management >> Sales & Marketing

« back to courses page
.
Please click on the course title to see the full course description.
Note: Online registration closes 72 hours prior to the first scheduled class meeting. To enroll within 72 hours, or for a "Closed" section, please call 304-367-4920.
 
Language: EnglishDescription: Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In our course we will teach you the marketing tricks of big business and learn how to apply them to your brand or small business. The rules of marketing and strategies learned in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales.We will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.Whether you're new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.This course is not only for business owners! In our course you will learn the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business.Instructor Description: This class is an independent-study course.  Students will have all the resources needed to successfully complete the course within the online material.  A student helpdesk is available for technical support during the course enrollment.

Start Date: upon registration

Tuition: $195.00

Self-Paced

Online 24/7 (Dates:Upon Registration)

Location : Online

Instructor : Online Class Instructor 



View Details »
Language: EnglishDescription: Facebook is the largest social network in the world, with well over a billion users. The business case for using social media is compelling, and many already use Facebook as part of their online community. Facebook offers several channels that help build engagement, as well as tools that help businesses better leverage the site. Several metrics are available that allow companies to gauge their return on investment. This course will introduce you to how businesses can use Facebook as a method of social media marketing as well as the tools to build an engaging media community and the skills to measure your return on investmentInstructor Description: This class is an independent-study course.  Students will have all the resources needed to successfully complete the course within the online material.  A student helpdesk is available for technical support during the course enrollment.

Start Date: upon registration

Tuition: $40.00

Self-Paced

Online 24/7 (Dates:Upon Registration)

Location : Online

Instructor : Online Class Instructor 



View Details »
Language: EnglishDescription: This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).Instructor Description: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.Certification: N/A

Start Date: upon registration

Tuition: $99.00

Self-Paced

Online 24/7 (Dates:Upon Registration)

Location : Online

Instructor : Online Class Instructor 



View Details »
Language: EnglishDescription: The Operational and Strategy Principles for Business Owners and Managers program includes a number of online business management training courses which are ideal for business owners and anyone who is considering owning a business. The courses provide a thorough introduction to a broad range of the principles and strategies of organizational development. Business management training courses offered in this program include:Organizational Development & ChangeThis module focuses on the basic social systems which make up most businesses. You will study the organizational culture and how it influences the way people work together to maximize the ongoing health and profitability of the organization and its employees.Strategic Operational ManagementStudents develop the managerial skills they need in order to successfully plan for operational success as they study the basic details for developing an operational plan and designing the strategic direction necessary to attain the organization’s operational goals.Seven Management DisciplinesIn this module, students examine the seven management disciplines every manager needs to know in order to achieve success in business. These seven disciplines are discussed in the context of a wide range of business operation and management environments and the study includes a round-table opportunity for all students to evaluate a variety of real-life business issues.Business Best PracticesIn this module, students learn about the best practices employed by business managers to achieve excellence and success. The module also focuses on several best practices from a wide range of industries and incorporates the common themes into a strategy for success.Organizational Leadership & Decision-MakingBusiness leaders typically set the overall tone on an organization and establish the benchmarks for measuring success. In this module students learn how to develop a leadership style that leads to successInstructor Description: Katherine Pang, PhD, JD, LLM, MBA, MEd, MS Dr. Pang has instructed, facilitated, and led numerous business skill courses including team building, building effective groups, and similar courses for several manufacturing companies including Weir SPM, Turbomeca, as well as the City of Arlington along with numerous top 100 law firms.Dr. Pang served as a faculty member at the University of Texas at Tyler and has been an adjunct faculty member in the law and business/ schools of many universities including the Stern School of Business at New York University, the Graduate School of Management at the University of Texas, Dallas, Pepperdine University, USC, Golden Gate University, the University of California, Irvine, Regent University, and Northeastern University. Dr. Pang received her B.A. from Clark University, her J.D. from the University of Dayton Law School, her LL.M in Taxation from Georgetown University Law School, her M.Ed from the University of Texas, her MBA, MS (Psychology), and her Ph.D in Educational Psychology from Texas A&M – Commerce. Dr. Pang also has two theology degrees.Dr. Pang has over 20 years of entrepreneurial and operational experience in professional services, manufacturing and education oriented companies. Dr. Pang has served as founder, president, CEO, COO and CFO of several companies over the last 15 years. Prior to forming Corporate Growth Strategists, Dr. Pang was recruited to serve initially as COO/CFO and General Counsel for a Dallas-based CNC precision and assembly manufacturing company to effectuate a restructure of corporate obligations and operations. The successful reduction in corporate indebtedness and the substantial increase in cash-flow flowing from operational and financial changes resulted in Dr. Pang’s promotion to interim CEO and General Counsel for a period of 12-months. Dr. Pang has also served as COO and General Counsel for Technology Training Services Corporation a technology training company delivering services in Europe under Unites States Government contracts. Dr. Pang was also the Manager, Firmwide Practice Section Development, Training and Forms for Akin, Gump, Strauss, Hauer & Feld, L.L.P. in Dallas, Texas.Dr. Pang has over 20 years of experience in the design, development and delivery of educational courses and professional development and training content. She has been the CEO and Founder of three companies in the field of applied skills, active learning both in an ILT, CBT and Web-Based environment. Dr. Pang has served as an SME for over 65 business and law-related courses. In addition, Dr. Pang serves in a consulting capacity for various institutions and organizations in designing and developing curricula, adopting new technologies, integrating technology with instruction and implementing training and professional education programs. Dr. Pang has served as an SME for over 100 business and law-related courses. In addition, she has served in a consulting capacity for various institutions and organizations in designing and developing curricula, adopting new technologies, integrating technology with instruction and implementing training and professional education programs.Dr. Pang has been a speaker at numerous e-learning conferences, including the MEC 2001 Conference sponsored by Arizona State University, the 2001 Conference on Training and Knowledge Management sponsored by Generation 21 Learning Management Systems; E-Learn 2005 and Online Educa Berlin 2005, AACE/ED Media 2006, E-Learn 2006, E-Learning Guild 2006, CELDA 2007, Learning Conference 2008 at University of Illinois, Chicago, EduComm 2008 in Las Vegas, DevLearn 2008 in San Jose, among numerous other professional conferences.

Start Date: upon registration

Tuition: $2,395.00

Self-Paced

Online 24/7 (Dates:Upon Registration)

Location : Online

Instructor : Online Class Instructor 



View Details »
Pierpont C&TC is an approved training provider of pre-licensing education by the WV Real Estate Commission.  This program is designed to prepare students with knowledge and skills necessary to start a new career and business as a licensed real estate professional.    By the end of the course the student will be given a general introduction to real estate as a business and as a profession that is designed to acquaint the student with the wide range of subjects and terminology necessary to practice real estate. This course will serve as an introduction to fundamentals and also include the nature of real estate ad ownership, principles and concepts of title transfer, title insurance, real estate marketing, financing, leasing, ,taxation, insurance, development , appraising, and state licensing law. The objective of the course is to equip the student with concepts needed to continue successfully in future real estate courses.    Details: 90 total hours 15 weeks Tuesday & Thursday, 6pm-9pm Cost: $550.00 *includes book* (does not include test fee or background check) ADMISSION POLICY: •             Must be 18 years or older    •             Must have a HS Diploma or GED •             Paid in full by first session  

Start date: 05/16/17

End date: 08/31/17

Tuition: $550.00

30 sessions.

Weekly - Tue, Thu 6:00 PM - 9:00 PM (5/16/2017-8/31/2017)

Location : Advanced Technology Center Location : 
  Advanced Technology Center.

Instructor : Joseph Commodore 

Please read: • 100% Attendance • There will be a total ...More



View Details »
Language: EnglishDescription: Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. And finally, you'll gain techniques for measuring and tracking your social media success.Instructor Description: This class is an independent-study course.  Students will have all the resources needed to successfully complete the course within the online material.  A student helpdesk is available for technical support during the course enrollment.

Start Date: upon registration

Tuition: $195.00

Self-Paced

Online 24/7 (Dates:Upon Registration)

Location : Online

Instructor : Online Class Instructor 



View Details »
Language: EnglishDescription: No matter how hard a company or customer service provider works to please the customer, there will always be some customers who complain. This course discusses ways to resolve customer service problems.Instructor Description: This class is an independent-study course.  Students will have all the resources needed to successfully complete the course within the online material.  A student helpdesk is available for technical support during the course enrollment.

Start Date: upon registration

Tuition: $40.00

Self-Paced

Online 24/7 (Dates:Upon Registration)

Location : Online

Instructor : Online Class Instructor 



View Details »