Business & Management >> Sales & Marketing

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Note: Online registration closes 72 hours prior to the first scheduled class meeting. To enroll within 72 hours, or for a "Closed" section, please call 304-367-4920.
 
Overview Marketing and PR when it comes to marketing in business, knowing about money isnt the only aspect. In our course we will teach you the marketing tricks of big business and learn how to apply them to your brand or small business. The rules of marketing and strategies learned in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales. We will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. Whether you're new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your salesall on a shoestring budget. This course is not only for business owners! In our course you will learn the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business. Languages English Course Access Time Students have 4 weeks to complete this course from date of their enrollment. Instructor This class supported by an Educational Mentor. Our educational mentors have worked or are working in the subject they mentor. Educational Mentors reviews student work, student progress, and interacts with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed. Prerequisites/Audience There are no specific prerequisites for this class. It is designed for anyone desiring to enhance their skills or learn the topics covered in the class.

Start Date: upon registration

Tuition: $195.00

Self-Paced

Online 24/7 (Dates:Upon Registration)

Location : Online

Instructor : Online Class Instructor 



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Overview Facebook is the largest social network in the world, with well over a billion users. The business case for using social media is compelling, and many already use Facebook as part of their online community. Facebook offers several channels that help build engagement, as well as tools that help businesses better leverage the site. Several metrics are available that allow companies to gauge their return on investment. This course will introduce you to how businesses can use Facebook as a method of social media marketing as well as the tools to build an engaging media community and the skills to measure your return on investment Languages English Course Access Time Students have 1 month to complete this course from date of their enrollment. Instructor This class supported by an Educational Mentor. Our educational mentors have worked or are working in the subject they mentor. Educational Mentors reviews student work, student progress, and interacts with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed.

Start Date: upon registration

Tuition: $40.00

Self-Paced

Online 24/7 (Dates:Upon Registration)

Location : Online

Instructor : Online Class Instructor 



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Overview This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement). Languages English Course Access Time Students are given 1 month to complete the program. Extensions are available if needed, fees may apply. Prerequisites/Audience This course is designed for adult learners interested in expanding upon an understanding of basic marketing principles.

Start Date: upon registration

Tuition: $99.00

Self-Paced

Online 24/7 (Dates:Upon Registration)

Location : Online

Instructor : Online Class Instructor 



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OverviewBusiness Management Training Courses from World Education The Operational and Strategy Principles for Business Owners and Managers program includes a number of online business management training courses which are ideal for business owners and anyone who is considering owning a business. The courses provide a thorough introduction to a broad range of the principles and strategies of organizational development and students are given six months to complete their studies. As with all of World Educations online business courses, this program is 100% online and instructor-led to provide students with the flexibility to pursue their learning and career objectives at their own pace. Business management training courses offered in this program include: Organizational Development & Change This module focuses on the basic social systems which make up most businesses. You will study the organizational culture and how it influences the way people work together to maximize the ongoing health and profitability of the organization and its employees. Strategic Operational Management Students develop the managerial skills they need in order to successfully plan for operational success as they study the basic details for developing an operational plan and designing the strategic direction necessary to attain the organizations operational goals. Seven Management Disciplines In this module, students examine the seven management disciplines every manager needs to know in order to achieve success in business. These seven disciplines are discussed in the context of a wide range of business operation and management environments and the study includes a round-table opportunity for all students to evaluate a variety of real-life business issues. Business Best Practices In this module, students learn about the best practices employed by business managers to achieve excellence and success. The module also focuses on several best practices from a wide range of industries and incorporates the common themes into a strategy for success. Organizational Leadership & Decision-Making Business leaders typically set the overall tone on an organization and establish the benchmarks for measuring success. In this module students learn how to develop a leadership style that leads to success by facilitating team-building, collaboration, and a success-driven corporate culture. They also examine various decision-making techniques. Get the skills you need to further your career and enhance your earning potential with business management training courses from World Education. Getting started is quick and easy using our secure online registration process. Languages English Course Access Time Students will be given 6 months to complete the program. Instructor Katherine Pang, PhD, JD, LLM, MBA, MEd, MS Dr. Pang has instructed, facilitated, and led numerous business skill courses including team building, building effective groups, and similar courses for several manufacturing companies including Weir SPM, Turbomeca, as well as the City of Arlington along with numerous top 100 law firms. Dr. Pang served as a faculty member at the University of Texas at Tyler and has been an adjunct faculty member in the law and business/ schools of many universities including the Stern School of Business at New York University, the Graduate School of Management at the University of Texas, Dallas, Pepperdine University, USC, Golden Gate University, the University of California, Irvine, Regent University, and Northeastern University. Dr. Pang received her B.A. from Clark University, her J.D. from the University of Dayton Law School, her LL.M in Taxation from Georgetown University Law School, her M.Ed from the University of Texas, her MBA, MS (Psychology), and her Ph.D in Educational Psychology from Texas A&M Commerce. Dr. Pang also has two theology degrees. Dr. Pang has over 20 years of entrepreneurial and operational experience in professional services, manufacturing and education oriented companies. Dr. Pang has served as founder, president, CEO, COO and CFO of several companies over the last 15 years. Prior to forming Corporate Growth Strategists, Dr. Pang was recruited to serve initially as COO/CFO and General Counsel for a Dallas-based CNC precision and assembly manufacturing company to effectuate a restructure of corporate obligations and operations. The successful reduction in corporate indebtedness and the substantial increase in cash-flow flowing from operational and financial changes resulted in Dr. Pangs promotion to interim CEO and General Counsel for a period of 12-months. Dr. Pang has also served as COO and General Counsel for Technology Training Services Corporation a technology training company delivering services in Europe under Unites States Government contracts. Dr. Pang was also the Manager, Firmwide Practice Section Development, Training and Forms for Akin, Gump, Strauss, Hauer & Feld, L.L.P. in Dallas, Texas. Dr. Pang has over 20 years of experience in the design, development and delivery of educational courses and professional development and training content. She has been the CEO and Founder of three companies in the field of applied skills, active learning both in an ILT, CBT and Web-Based environment. Dr. Pang has served as an SME for over 65 business and law-related courses. In addition, Dr. Pang serves in a consulting capacity for various institutions and organizations in designing and developing curricula, adopting new technologies, integrating technology with instruction and

Start Date: upon registration

Tuition: $2,395.00

Self-Paced

Online 24/7 (Dates:Upon Registration)

Location : Online

Instructor : Online Class Instructor 



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Overview The Master Social Media Certification program is designed to equip students with the social media marketing skills necessary to begin working as full-time social media experts for virtually any type of business. Once the program is successfully completed by the student they receive a Certified Social Media Professional (CSMP) designation. As a CSMP, students will be recognized by employers as online marketers capable of creating and executing social media strategies, promotional campaigns and content generation plans using the most popular social outlets available. Our curriculum includes high-quality online video training built by Emmy Award-winning producers in a state-of-the-art television studio. The classes weve designed are taught by trained social media professionals who provide full-service social media management to an extensive list of clients every day. Learning from Social Media Managers is like having a tutor at your side that specializes in what you want to learn. Simply put, our instructors are second to none in the industry. This is interactive learning at its best. Using real-life case studies provides a level of engagement typically reserved for on-the-job training at large agencies. We bring our client examples into many of our lessons to provide tremendous insight into the power of social media marketing. Objectives Upon successful completion of this program, students will be able to: Implement the Tactical Wheel, the five steps to social media success Establish a business presence on Twitter and engage with prospects Utilize Facebook Ads to generate leads and sales Post social media content that attracts and retains customers Optimize a personal LinkedIn profile to grow a professional network Leverage LinkedIn Groups to build a reputation as an industry authority Execute an effect blog-based content marketing strategy using key phrases and compelling subject matter Employ video marketing strategies on YouTube to generate views and brand awareness Develop a Social Media Business Plan Create, implement, and maintain a social media marketing campaign Languages English Course Access Time Students are given 9 months to complete the program. Extensions are available if needed, fees may apply. Instructor Duncan Gilman Duncan is a sought-after speaker on Social Media Implementation and How to Reach the "Digital Native" Generation. In his prior role as social media manager, he developed and maintained online profiles for dozens of clients in a variety of industries. His expertise is teaching businesses and marketers how to create engaging, personal, people-focused relationships with customers and prospects. A graduate of the University of Texas, Duncan and his wife live in north Dallas, and his involvement in several community and professional organizations keeps him occupied and, for the most part, out of trouble. Prerequisites/Audience Familiarity with basic web browsing and interaction is required. This includes navigating certain sites as needed, playing video content and inputting information for homework assignments and exams. The intended audience for this program is individuals seeking a social media career or looking to gain the skills needed in todays new marketing paradigm.

Start Date: upon registration

Tuition: $195.00

Self-Paced

Online 24/7 (Dates:Upon Registration)

Location : Online

Instructor : Online Class Instructor 



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Overview No matter how hard a company or customer service provider works to please the customer, there will always be some customers who complain. This course discusses ways to resolve customer service problems. Languages English Course Access Time Students have 4 weeks to complete this course from date of their enrollment. Instructor This class supported by an Educational Mentor. Our educational mentors have worked or are working in the subject they mentor. Educational Mentors reviews student work, student progress, and interacts with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed. Prerequisites/Audience There are no specific prerequisites for this class. It is designed for anyone desiring to enhance their skills or learn the topics covered in the class.

Start Date: upon registration

Tuition: $40.00

Self-Paced

Online 24/7 (Dates:Upon Registration)

Location : Online

Instructor : Online Class Instructor 



View Details »